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Jewellery sourcing guide

How to Discuss MOQ for a Jewellery Collection

Why jewellery MOQ is connected to material, production process and the scope of customisation.

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MOQ is useful when it is discussed alongside the actual product specification. One number without material, dimensions, finish and custom details can create the wrong expectation.

Existing design versus custom route

Existing designs can follow a different route from an entirely new concept. Existing designs generally start from 50 pcs, while 925 silver projects can start from 30 pcs. Final requirements are confirmed against the project.

What changes the MOQ conversation?

  • Material and metal direction
  • Stone, pearl or component specification
  • Dimensions and finish
  • Logo, cards and private-label packaging
  • Number of collection variations

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