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Jewellery sourcing guide

What to Include in a Private Label Jewellery Packaging Brief

Bring packaging, cards and logo presentation into the product conversation from the start.

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Packaging is part of the perceived value of a jewellery collection. When it is considered late, a buyer may have to revisit product, budget or timing assumptions.

Start with the customer experience

Describe how the piece should arrive. A gift box, card, insert, pouch or care information can all affect the final presentation.

Share the logo and print requirements

Provide logo artwork and explain where it should appear. Include colour, foil, texture or layout references when they matter.

Keep jewellery and packaging together

Box dimensions, insert and card should work with the chosen piece. Include the product reference, target quantity and destination market in the same enquiry.

Discuss your product brief

Brief 0